This email was sent out to Overture customers last night with the details:
When Overture advertisers speak, we listen. In response to advertiser feedback, we've simplified our match types.
Phrase and Broad match types will be streamlined into one match type: Advanced. Now it will be easier than ever to manage your account, put your business in more relevant searches and drive more qualified traffic to your site.
Simpler is better with Advanced match type: - Advanced will encompass both Phrase and Broad match types-You will no longer designate one or the other. Your current Phrase and/or Broad match type listings will become Advanced match type listings at the time of launch. - Advanced will leverage your existing keywords-You won't have to add keywords or receive additional editorial review. - Advanced will use the same bid as Standard-One bid means no more managing multiple bids. - Advanced will offer excluded words at the account level-You will be able to select excluded words across your entire account or for each individual listing.
You won't have to do anything to change your current Phrase and Broad keywords to Advanced. They will be switched automatically as early as October 2. If your Phrase or Broad bids differ from your Standard bids, they will default to the Standard bid amount when the Advanced match type launches.
You may opt out of Phrase and Broad match types at any time before the Advanced match type launch. You can also opt in and out of the Advanced match type at any time after the launch using the Match Types option within the DirecTraffic Center®.
Overture's new Advanced match type provides simplified bidding, easier account management and the opportunity to drive more traffic. It launches as early as October 2, so watch for it.