A little self-promotion here, and some for Wiley the publishing company for those Dummies books. They quotes a bunch of us SEO/SEM guys in Chapter 17 named "Ten SEM and SEO Tips from the Pros".
Check out the yellow book if you like.
Google AdWords Rolls Out Dynamic Sitelinks
Impossible to Rank in Google Anymore, Let's All Quit
Liar insurance articles needed
What is the one thing you despise about any WP Theme?
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