Kim Krause did it again...She has launched the Usability Effect which "focuses on what companies should know about web site usability – from testing to pioneering thinking such as engability and desirability. Kim partners with Search Engine Optimization and Marketing companies concerned with client sites that, even when ranked well, may not have what it takes to convert visitors to customers, or clicks to sales. Web design companies benefit by having someone review web sites for usability during the planning or build stages."

Read the official press release at PRWeb.com and discuss this at the Cre8asite Forums.

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