Subservient Chicken - Viral Marketing by Burger King

Apr 20, 2004 • 4:53 pm | comments (0) by twitter Google+ | Filed Under Web Promotion
 

I was chatting with a client (the client happens to be a pretty big marketing guru) about blogs, viral marketing and forums and he told me about an interesting marketing tactic deployed by Burger King. Burger King launched a viral marketing campaign named

On the TV commercials they have a man dressed up in a chicken custom, which they ask them to do meaningless tasks. The chicken is of course was subservient and did those tasks. The funny part is that the

Previous story: Comfort in Consistency But Problems in Predictability
 

Comments:

No comments.

blog comments powered by Disqus