April 20, 2004
Subservient Chicken - Viral Marketing by Burger King
I was chatting with a client (the client happens to be a pretty big marketing guru) about blogs, viral marketing and forums and he told me about an interesting marketing tactic deployed by Burger King. Burger King launched a viral marketing campaign named
On the TV commercials they have a man dressed up in a chicken custom, which they ask them to do meaningless tasks. The chicken is of course was subservient and did those tasks. The funny part is that the
rustybrick in Web Promotion at April 20, 2004 4:53 PM
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